About us
We get local businesses found.
Latent Potential is an agency that gets local businesses found on Google and recommended by ChatGPT. Rayan Fazal founded it in 2026. We do the work, and the owner approves it.
Who runs Latent Potential?
Rayan Fazal is the founder of Latent Potential. He meets owners, runs the AI search reports and checks every piece of work before it goes out.
How do we work?
We do each step by hand first, with AI helping, and a person checks every result.
AI does the slow parts fast: reading a hundred reviews, checking fifty listings, asking ChatGPT the same question ten times. That leaves our time for the work that needs judgment.
Nothing goes live under your name until you approve it. Your Google profile, website and accounts stay in your name.
Who is Latent Potential for?
Latent Potential is for local businesses that customers search for, run by owners who want the work done.
A good fit
- Clinics, med spas and dentists
- Restaurants, bars and venues
- Home services, from HVAC to roofing
- Law firms, insurance agencies and accountants
- One location or several
Not a fit
- Anyone who wants a ranking promised
- Fake reviews, or posts as customers
- A quick trick for AI answers
- National chains and online-only stores
The facts.
- Name
- Latent Potential
- What we do
- SEO and AI SEO for local businesses: the Google profile, reviews, listings, the website, and what AI tools say about the business
- Where
- Online, for local businesses in any town
- Founded
- 2026, by Rayan Fazal
- [email protected]
- Website
- latentpotential.ai